Hyrox is the fastest-growing functional fitness race in the world and it’s driving a surge in demand for high-performance training gear. From sled pushes and wall balls to kettlebells and power bags, customers are looking for the tools that help them train like the athletes they follow online.
Position your store as the Hyrox hub in your region with Xpeed’s premium functional range. We supply retail-ready packaging, consistent stock and marketing support so you can capture this growing market and give your customers the gear to train, compete, and perform.
Be first. Be local. Be the Hyrox leader in your area.
FAQ's
Understanding Xpeed Hyrox Gear
What is Hyrox and why is it trending?
Hyrox is a global fitness event combining running and functional strength movements. Think sled pushes, wall balls, lunges, and burpees. It’s one of the fastest-growing competitive fitness formats worldwide, with thousands of participants across Australia. For retailers, this means increased demand for versatile functional training gear that supports Hyrox-style workouts at home and in the gym.
Why should my store stock Functional & Hyrox equipment?
Functional and Hyrox-style training gear bridges the gap between traditional strength training and performance conditioning. It appeals to a wide demographic, from gym-goers and PT clients to hybrid athletes. This category helps you diversify your fitness range and increase basket size through add-ons like slam balls, resistance bands, sleds and power bags.
How can Functional & Hyrox gear be merchandised in-store?
We recommend grouping functional items together to create a “Hybrid Training Zone” display, pairing wall balls, power bags and resistance tools under one performance theme. Use bold visuals and clear signage to show versatility.
Xpeed also provides custom packaging, POS support and marketing assets to help you bring the category to life.
What types of products perform well in this category?
High-rotation items include:
Wall Balls, & Power Bags – durable, multipurpose training tools
Kettlebells & Dumbbells – foundational for both strength and endurance work
Resistance Bands & Tubes – perfect for warm-ups, mobility and recovery
These products are cross-sell friendly and work well across both home and commercial gym audiences.
Who is the ideal customer for this range?
This category attracts:
Everyday gym-goers looking for variety in their training
Hybrid athletes preparing for Hyrox, CrossFit or endurance events
Trainers and small studios building functional training spaces
These customers value durability, versatility and performance, exactly what the Xpeed Functional range delivers.
What’s the sales opportunity in the Functional & Hyrox space?
Hybrid training is no longer niche, it’s the future of fitness retail. With more people training for events like Hyrox and prioritising performance-based workouts, functional equipment is now a year-round category. Retailers that embrace this trend early can build repeat customers and position themselves as leaders in modern fitness equipment.
