We are Suppliers, Retailers, Wholesalers and Technicians.

BlueSL is a leading Australian Sports and Fitness Equipment Distributor. BlueSL’s internal network of companies provides the ability to service brick and mortar stores, e-commerce businesses as well as providing equipment service and maintenance. For more than a decade BlueSL has been creating, designing and supplying premium fitness equipment to sports retailers, retail outlets, commercial gyms and all types of fitness facilities across Australia. Our team is also experienced in custom gym design, as a result we can help you take your fitness business from dream to reality. At BlueSL we pay close attention to the standard of manufacturing required to produce equipment that stands the test of time. In addition, our in-house technician team is experienced in steel fabrication and can create, modify and design custom fitness equipment. As well as offering competitive pricing we take pride in aligning ourselves with our customers and being a source of information when they are in need. Our extensive product range includes Strength, Boxing, MMA, Functional Equipment, Gym Flooring, Commercial Grade Equipment, Fitness Accessories plus Rigs and Racks.

We have everything you need to launch and grow a successful fitness business

Retail Stores

5 brick & mortar locations and 4 eCommerce businesses

Gym Fitouts

Starting out, relocating, building or up-sizing - We do it all

Equipment Maintenance

We keep your gym equipment healthy Gym Designs

Team Sports

Our equipment helps you play, stay active and compete

Gym Designs

We make your dream into reality


Innovation matters to our company and makes the Health & Fitness Industry better

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