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Our B2B Online Store
Welcome. The Blue SL wholesale portal is your hub for exclusive pricing and account management. Existing customers can sign in below, or apply for a wholesale account to get started.
BlueSL Australia
For almost two decades BlueSL has been creating, designing and supplying premium fitness equipment to sports retailers, retail outlets, commercial gyms and all types of fitness facilities across Australia.
WHY XPEED?
As a trusted name in Australia's fitness and sporting landscape, BlueSL's marquee brand Xpeed is well positioned to be your reliable, forward-thinking fitness equipment and lifestyle partner.
With a proven track record of supporting Australia’s leading sporting and fitness retailers, Xpeed delivers a blend of innovation, service, and supply capability designed to meet both in-store and online demands.
Our mission is simple, to help our retail partners become the go-to destination for fitness equipment.
When partnering with Xpeed, you can expect:
- Premium packaging, that is unmatched by any other brand in the fitness retail market.
- The latest On-Trend fitness equipment, available all year round.
- In-Store display assistance with Marketing Materials and Product support.
- A streamlined ordering system in person or online with stock available all year round.
- Popular fitness products backed by a strong brand B2B & B2C following Australia wide.
- Exceptional after-sales support with dedicated representatives.
At Xpeed, we see ourselves as more than a supplier, we’re your partner in growing the fitness category and helping your customers build better bodies.
Australia's Leading Fitness Equipment Distributor
Why partner with Australia's largest independent Fitness Equipment distributor?
Located in Adelaide for convenient nationwide shipping. With a vast wholesale network, our ability to distribute Xpeed across Australia is unmatched. To simplify the ordering process, we will offer capped price on boxing bags by state and free freight for Gloves and Accessories when minimum order totals are met.
Xpeed is an established name in the Australian Fitness Industry. With Key retailer partners across the country and exclusive supply agreements for Intersport and Sports Direct. Xpeed Fitness has a strong representation in sports retailers nationwide.
This B2B Wholesale website, is backed by real-time stock insights, product training videos and after sales support. Our mission is to help you deliver products that perform and support staff in delivering the best customer experience. By providing unlimited access to our retailer resource platform, we hope it gives all staff the confidence to sell.
Xpeed Resistance Range
A range that meets buyer needs whilst having a premium aesthetic appeal for the retail environment.
Your New Boxing Supplier
Core Range - Boxing
Xpeed is perfectly positioned to fulfill your boxing product requirements
With Innovative products, premium retail packaging and free freight, Xpeed is a boxing brand with a grassroots following and wholesale support, nationwide.
Xpeed 2026 Boxing Range
Innovative product technology with Retail friendly packaging and a complimentary drawstring bag with every glove.
Fitness Retail Accessories
At Xpeed our strength isn't just in the equipment, it's in the details. With one of the most comprehensive ranges in the Australian market, Xpeed gives retailers everything they need to elevate their training experience. Backed by our marketing collateral, powered by our community and proven through our results, Xpeed is the partner to help you lead, not follow, in the fitness category.
Weightlifting Accessories
Our Hybrid Training Gloves are made to match the rigours of Hyrox Training and Functional Fitness
Better By Design
Xpeed's market leading Fitness Accessories are packaged for the ultimate customer experience. Slide the image below to see why our Xpeed Fitness Accessories are winning retailers over nationwide. Packaged for the ultimate in-store experience, for instant clarity.
AFTER
BEFORE
Recovery & Foam Rollers
Delivering retail-ready recovery solutions. Premium rollers, expertly packaged for your customers.
Clients
We're proud to work with leading organisations across Australia.
LET'S WORK TOGETHER
With a commitment to personalised service and solutions for projects of any scale, we help businesses like yours inspire movement, performance and progress.
Want To Work With Us?
Simply fill out the form below with your enquiry and one of our dedicated account managers will be in touch.
Address:
Unit 1, 43 - 55 Produce Lane, Pooraka, SA, 5095
Phone:
(08) 8250 0048
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