Help Customers Build Their Ideal Gym

From Squat Stands to All-In-One Trainers: Help Your Customers Build Their Ideal Gym

This guide is designed to help you confidently sell Xpeed’s strength training range, from entry-level squat stands to premium all-in-one trainers. Use this as a quick-reference tool to match the right product to the right customer, highlight key selling points and drive higher-value sales.

Why Stock Xpeed?

Performance + Value: Commercial-grade quality at accessible prices.
Local Expertise: Designed and tested for the Australian market.
Complete Range: Equipment to suit beginners, pros, and commercial operators.
Trusted Brand: Customers know Xpeed for durability, safety and versatility.

1. Squat Stands – Affordable Entry Point Best For: First-time home gym buyers, budget-conscious customers, tight spaces. Key Selling Points: Lowest-cost option for barbell training. Compact footprint, perfect for small garages or apartments. Supports basic lifts: squats, overhead presses, bench press. Upsell Tip: Pair with an adjustable bench, bumper plates, and a barbell to create a starter bundle.
2. Squat Racks & Half Racks – Versatile Step-Up Best For: Customers who want more stability, safety, and exercise options. Key Selling Points: Safety arms for solo training security. Pull-up bar adds bodyweight training options. Open design activates stabiliser muscles. Upsell Tip: Recommend for customers upgrading from stands; bundle with dip bars and plate storage.
3. Wall Mounted Folding Squat Rack – Space-Saver with Strength Best For: Garage gyms, PT studios, space-conscious buyers. Key Selling Points: Folds flat to the wall when not in use. Built-in chin-up bar, J-hooks, safety arms, and plate storage. Heavy-duty steel for home or light-commercial use. Sales Hook: “Get commercial-grade training without losing your parking space.”
4. Power Cages – Heavy Lifting, Maximum Safety Best For: Strength-focused athletes, serious home lifters, and small commercial gyms. Key Selling Points: Four-post design with safety bars for heavy lifts. Compatible with cable attachments, dip handles, and more. High load capacity for progressive overload. Upsell Tip: Add lat pulldown/cable attachments to increase value per sale.
5. Rigs (Floor or Wall Mounted) – Pro-Level Stability Best For: CrossFit boxes, performance gyms, and advanced home setups. Key Selling Points: Fully customisable with attachments. Rock-solid stability for high-intensity training. Wall-mounted options save floor space. Sales Hook: “Your gym’s forever frame — expand as your business grows.”
6. All-In-One Trainers (X3, X6, X9) – Ultimate Versatility Best For: Customers wanting a single, space-efficient, do-it-all solution. Key Selling Points: Combines smith machine, squat rack, cables, and more. Train every major muscle group in one unit. Available in plate-loaded or pin-loaded versions. Upsell Tip: Emphasise cost savings vs. buying multiple machines; target PT studios and boutique gyms.

How to Match Equipment to Customers

Customer Type	Recommended Equipment	Why It Fits
First-time home gym buyer	Squat Stands	Affordable, compact, easy to set up
Upgrading home user	Half Rack / Folding Rack	More safety, more exercises
Strength-focused athlete	Power Cage	Maximum safety + heavy load capacity
Space-conscious garage owner	Wall Mounted Folding Rack	Folds away, keeps space clear
PT studio or boutique gym	All-In-One Trainer / Rigs	Compact but versatile for multiple clients
CrossFit or performance facility	Rigs (Floor or Wall Mounted)	High stability, expandable

Retailer Sales Tips

Lead with Benefits, Not Specs – Focus on how the equipment solves the customer’s training problems.
Create Bundles – Rack + Bench + Plates = Higher basket size.
Upsell Accessories – J-hooks, dip bars, band pegs, flooring.
Highlight Safety – Spotter arms, safety bars, weight ratings.
Encourage Future-Proofing – Modular and upgradeable systems keep customers coming back.

From entry-level squat stands to the unmatched versatility of all-in-one trainers, Xpeed’s strength range offers a solution for every training goal, space constraint, and budget. By understanding each product’s unique benefits, you can confidently match customers with the gear that fits their needs today, and grows with them tomorrow.

As a retail partner, you’re not just selling equipment you’re providing the tools that help people train smarter, safer and stronger. With Xpeed, you can offer your customers durable, high-performance gear backed by a trusted Australian brand. Together, we can help build better bodies and better businesses.